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Alliance Bulgarian Black Sea organized a new successful marketing tour in Poland

The activity of Alliance Bulgarian Black Sea for 2024 continues with the start of another marketing tour of our representatives of the tourism industry in Poland, which started on 22.04.2024. This type of promotion of the destination was highly appreciated in all previous similar tours held in : Poland, Germany, Great Britain and the forum in Israel, for the organization of which the Alliance actively assists.

The new marketing trip started in the city of Gdansk and included over 150 B2B meetings with Polish partners, in which Bulgarian hoteliers and tour operators participated:

Albena Group

Avatar Tour

Balkan holidays

Griffid Hotels

MPM Hotels

MTS Globe

Sol Melia

Therma Eco Village

Once again, the event gave the business the opportunity to present Bulgaria as a year-round destination that offers wonderful opportunities for spa, health, cultural, culinary and wine tourism.

Within the framework of the tour, Bulgarian business representatives held meetings, also in the cities of Poznan, Wroclaw and the capital - Warsaw. The last meeting was also attended by H.E. Margarita Ganeva - Ambassador of the Republic of Bulgaria to Poland. She welcomed the guests and shared her satisfaction with the fact that with the joint efforts of the Alliance Bulgarian Black Sea and the Ministry of Tourism, these tours are becoming regular and expressed hope that they will remain traditional in the future.